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Janine
Glasspole |
Shirley
Brooke |
Penny de
Wesselow |
Nyree
Slater |
Sarah
Jelinek |
Kelly
Banner |
Hydi
Ashley |
Tania
Parsons |
Joyce
McElroy |
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Shirley Brooke, Director |
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Shirley joined GP in 2000 and is responsible for the Leisure Division of GP Associates, including The Merrion, Hotel Metropole, Alpaga, Les Granges d’en Haut, FincaCortesin, Cap Juluca, Maradiva and Isle de France.
Prior to GP, having gained her Masters in Marketing, Shirley was at the exclusive Halcyon Hotel as Director of Sales and Marketing.
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Tania Parsons, Digital Marketing |
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Tania joined GP in 2003, working on a part-time basis, primarily involved in research, sales & marketing and producing the GP e-newsletter.
On graduating from Durham University in 1992, Tania spent the following 10 years working in financial services, the latter four years employed at a leading Financial PR company, focusing on the leisure and media sectors.
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Hydi Ashley, Assistant to Managing Director |
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Hydi joined GP in 2000 and is Assistant to Janine Glasspole. Following three years as office manager at GP, Hydi has studied further in book-keeping and now focuses on the financial side of the Company as well as supporting Janine Glasspole in managing Hotel de Crillon.
After studying Hotel & Catering Management at Westminster College, Hydi began her hotel career at The London Marriott Hotel, Grosvenor Square in a front office role. She then moved into the Sales environment, becoming PA to the Director of Sales at The Landmark London, where she stayed for two years.

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Caroline Hilton, Sales Manager |
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Caroline joined GP in 2006 and is responsible for the Majestic Rome, Aghadoe Heights Hotel & Spa and the Hotel Metropole Monte-Carlo.
Caroline studied Hotel Management at Surrey University. On graduating, she gained valuable hotel experience at The Landmark, London, Home House and more recently as Events Manager at The Grove.

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Caroline Hilton, Sales Manager |
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Camilla joined GP in 2008 as a Sales Co-ordinator, primarily responsible for handling enquiries and providing assistance to the UK and International Sales Managers.
Having graduated from Oxford Brookes in 2003, and completing further studies at Oxford Media and Business school, Camilla went on to participate in the Mountbatten Internship Programme, based in New York. Whilst living in the US, she gained The Cambridge Diploma in International Business Studies. On return, she began her career in sales at cosmetics company, Bourjois. Here she was responsible for all promotions being sold into Independent accounts and supporting the National Accounts Manager and Commercial Director.

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Kelly Banner, Account Manager |
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Kelly is a new addition to the GP Associates team, and brings with her over a decade of experience in luxury leisure travel. Kelly holds a wealth of knowledge in luxury sales and hospitality working with key UK travel agents, tour operators and luxury hotels around the world.
Kelly is responsible for managing several European accounts including Elounda SA hotels in Crete and Esprit Saint Germain in Paris.
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Penny de Wesselow, Senior Account Manager |
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Penny joined GP in 2004, and is responsible for Stoke Park, Chewton Glen, Beau-Rivage Palace, The Regent Bordeaux and is currently doing some project work with Porsche.
Penny began her career at the de Savary group of companies, for the main part as Peter de Savary's PA. Following this, she spent nine years working for Skibo Castle, as Corporate Sales Manager. Initially, she helped launch the property, build awareness and knowledge of the club, and sourcing key markets in Britain, Europe and the US.

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Sarah Jelinek, Account Manager |
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Sarah joined GP in 2010 and is responsible for Stoke Park, The Vineyard at Stockcross, The Dolder Grand and The Regent Berlin and is currently doing some project work for Audi.
Sarah was previously at The Vineyard at Stockcross, where she had been for over 3 years in a sales role, working on all London Corporate and Agent Markets.
Since graduating from Oxford Brookes University, she has worked in sales roles for Lloyds of London, The Agent - Reservation 2000, Andaz Hotel at Liverpool Street and Mask Event Management.
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Joyce McElroy |
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Joyce McElroy joined GP Associates earlier this year. Joyce moved over from Dublin after spending 16 years with Failte Ireland – The Irish Tourism Development Authority. The past six years she has been working in the Business Tourism division looking after the Incentive and Corporate Meetings sector promoting Ireland as a key destination for Meetings, Incentives, Conferences and Events.
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Janine Glasspole, Managing Director |
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Janine founded GP Associates in 1995 to provide sales & marketing support to the hospitality industry, specialising in the luxury sector.
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| For the past 15 years, Janine has worked extensively with five-star hotels, during which time she has developed a thorough understanding of her corporate clients' hospitality requirements, and an in-depth knowledge of the hotel marketplace. |
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| GP Associates nurtures long-term relationships, with several of the hotels represented being clients for over 10 years. |
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| Janine is responsible for overseeing all the accounts, and for promoting Hotel de Crillon, FincaCortesin, L’Alpaga, Les Granges d’en Haut, Trump International Hotel& Tower and the leading caterer – Alison Price & Company. |
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Nyree Slater, Account Manager |
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| Nyree joined GP in 2008 and is currently managing Hotel Metropole Monte-Carlo and The Merrion with Shirley Brooke.
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| Nyree gained her hotel experience working on property at The Chester Grosvenor Hotel and Spa looking after the Northern Corporate market. Taking a four month secondment to America she worked for Highgrove Associates a company representing luxury hotels in England. This gained her experience in the East Coast of America visiting top Virtuoso and Signature agents on behalf of the portfolio of luxury hotels. |
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The team |
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The team at GP Associates are highly experienced hospitality professionals all passionate about the hotels and catering service that they promote. |
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